We Are Explorers: Part of working at Giantnerd® is abandoning traditional process and thinking outside the box. We are listeners; we are risk-takers. We make creativity a passionate pursuit—no matter where we are at the present, we can always take our innovations and our ingenuity further. We aren't afraid to experiment with new technologies and practices—the difference between us and our competition is a strong sense of our evolving abilities, and sound measurement of how to adjust our course based on our results. We are constantly evolving as explorers and with innovation and progression and risk comes mistakes. We celebrate our mistakes, learn from them make the necessary adjustments to our course, and make a promise as a Giantnerd® not to repeat them. Not more than a decade ago, selling outdoor equipment online—and ecommerce in general—might have seemed crazy. But now, a shared sense of adventure gives us the ability to innovate and create new ways of social shopping to become an integral part of outdoor sports culture. Giantnerd® is designed to cultivate imaginative, unconventional thinking; it is critical that we immerse ourselves passionately in this practice at all times.