Mammut: Kaspar Tanner laid the foundations of the company in 1862 with the establishment of his traditional ropeworks in Dintikon near Lenzburg. The Mammut Sports Group AG is now an innovative company which develops, manufactures and sells mountaineering, outdoor pursuits and snow sports products. In addition to its central headquarters in Seon, Switzerland (since 1992), where around 230 people work, the Mammut group has branches and subsidiaries all over the world. An extensive network of agents handle global distribution.
Today, the Mammut Sports Group generates 70% of its turnover abroad. Over the last twelve years, its total revenue has increased from CHF 25 million to around CHF 192.6 million. Approximately 50% of its turnover is accounted for by clothing, however climbing ropes are still an important area in which Mammut shares world leadership with one other competitor.
The ropes are still produced exclusively in Seon; as ever, "Made in Switzerland" is a guarantee of quality and reliability. As well as its long-standing tradition in the manufacture of ropes, decades of experience and the in-depth knowledge of specialists in the areas of clothing, sleeping bags, shoes and accessories, Mammut also relies to a great extent on feedback from numerous sportsmen and women, who regularly use, test and participate in the development of Mammut Sports Group equipment.
The success of recent years has been based not only on products optimally suited to the target market, but also on excellent commercial relations with the specialist trade, with extensive customer service. A not insignificant contribution to the firm's success is made by the increasing emphasis on marketing activities, such as advertising campaigns, carefully designed catalogs and the many years' cooperation with active, well-known mountaineers and related organizations.
When it comes to marketing, once again Mammut explores new paths. Following the successful viral campaign featuring 80-year old Mary Woodbridge who wanted to climb Mount Everest, the 2008 campaign revolved around the test event. With a series of eye-catching images in Mammut advertising, such as a sleep laboratory at 2,700 metres, a line of 200 people on the Eiger glacier or 30 mountain guides on the “kleines Kamel” on the Furka Pass. The individuals who appear in these images apply to take part on the website www.mammut.ch/basecamp and are enlisted by the Swiss mountain sports equipment company for a complete test weekend and photo shoot.
This is how a small, traditional family business developed to become a modern, innovative company, numbered among the major players in its sector. With around 300 employees, subsidiary companies in Germany, Norway, Japan and the USA, and a worldwide sales network and infrastructure that have seen substantial investment in recent years, Mammut Sports Group AG is well equipped to ascend to even greater heights.