Mountain Hardwear: Moments of challenge define us as human beings. During those moments of challenge, our character, resolve, and our values are tested in ways that enable us to grow and realize our potential and push ourselves and mankind a little further.…
Mountain Hardwear was founded by a group of passionate people, who on a shoe-string, believed anything is possible, and that anything worth pursuing in life required challenge. The time was NOW! They were in an industry of sameness with a herd mentality. It was time to challenge the way things were being done, a paradigm shift, time to shake it up, and get after it! They believed only through seeking out challenge can you truly achieve greatness in life and the people you serve. They rejected words & concepts like status quo, mundane, the way things are, you can’t do it that way, think realistically. It was time to do it differently, change the rules, because when you are like everyone, you are no one at all. It was a progressive attitude, a free thinking attitude, and a belief that the greatest service to people was to enable them to progress their potential in life, and to do that required passion, big dreams, and the courage to take on challenge.
In the first 16 years, Mountain Hardwear has been focused on the literal mountain. Climbing to the highest peaks in the world, humbling standing on their summits and celebrating the possibilities realized from pursuing dreams with relentless passion and focus. They have always looked for the next big challenge, the next big climb, the steepest descent, the longest wild run to feed our insatiable appetite to test our resolve, and push beyond our perceived limits and learn a little more about ourselves.
As we learn more about ourselves, grow, and expand as human beings, and within the culture, realize that standing on the peak doesn't define who we are and our potential; it is the moments of challenge, along the journey that define us. Mountain Hardwear celebrates those individuals and are inspired by big dreamers that believe anything is possible.
Mountain Hardwear builds the world’s most technologically advanced products to enable those people who seek out challenge as a way to progress their own potential in life.