BAMF: ABOUT: Who you are has everything to do with how you ride. That’s why BAMF bikes are made strictly for the hardest motherfuckers ever to sit on two wheels. We build them for the hairiest, gnarliest, most gut-wrenching treks through the untamed wild; just like you’re built for the grittiest dives, the roughest ink shops, and the blackest black metal shows your own personal concrete jungle has to offer. These are not your father’s bikes—not by a long shot.

We’re committed to the craft. Our bikes—the ones for the hills and the ones for the city—are made with no nonsense performance materials and the finest parts available. At BAMF we don’t fight over color pallets. Our bikes are available exclusively in black powder coat and they’re designed for you, and nobody else. Turn them into personal works of art by tagging your BAMF with our decal kits or leave them unmarked and watch onlookers shake in their boots as you roll past. No nonsense. No bullshit. You know the drill.

To match the quality, BAMF bikes undergo a tough-as-nails battery of quality control tests before they even hit the production line. Every bike is quality-assured and leaves our warehouse the way you demand it; ride easy knowing our mechanical staff is as hard on the setup details as you are on your tattoo artist’s precision. If you need convincing, we’ll let the lifetime guarantee take care of that.

And while all of that is true from frame to fork, we also know that riding is about the thrill, the fun, and the sense of accomplishment. Our culture is based on the feelings people like you crave: once you join the BAMF army, the party never stops, even when you saddle up to the bar with your best friends for a pint or ten after a long day on your grind.

Our mission is to make every bike an extension of the person who buys it. If you think you’ve got big enough stones to ride one, we’re ready to build it.

The time has come to get your bad-ass black belt. Be a BAMF.

A badass—that’s who I am. It’s what I am. And it defines everything I do, from my clothes, my tattoos, and my beard, to my taste in music and art. I’m hard. You don’t want to fuck with me. You are not my bro. I am the Chuck Norris of hipsters, and I know every Chuck Norris joke in the book; even the dirty ones.

Rules? I make my own. The last thing I’ll do is follow yours, so don’t even try to make me. You’re not like me. I’m not fit for your pretty corporate picture—I won’t be your Dwight. You can keep your suit, your Mercedes, and your shitty nine to five. I’m young, and I’m completely ridiculous, and I’m not about to change. The way I live is the way I choose to, and nobody gets in the way.

My life is defined by the dirty alleyways, the dive bars, and the seedy, shit-caked dregs of the city. My crew of urchins is as tight as family, and we run the streets from midnight to five in the morning. But when I ride, I need something heavier. I need cobwebs. I need mud in my teeth. I need single track so narrow it could choke out a rattlesnake. I need the sick, twisted freedom of nature.

I ride BAMF because even when I’m gripping it deep into the unknown, I like to leave the jokes behind. These bikes are an extension of who I am; they let me tear up the terrain in a signature style that nobody can match. These bikes play rough; each one is different; and they don’t take bullshit from anything, or anyone—just like me. I am a badass motherfucker, and there’s only one bike company that fits my mold.

Mission: You know what you want—you want to ride. Hard. You have drive, and you have the skills, and you’re just crazy enough to mess with whatever terrain you see. You want grit in your teeth and mud on your tires. You want heavy music, strong drinks, clean needles and pinup girls. You want the real fucking deal. And you want it now, no matter what it takes. You’re not getting any younger, and the real world will only wait for you so long—even if it is afraid of you.

BAMF is here for you. We build bikes fine-tuned for balls-deep adventure riding, down slick single track, over massive mountain ridges, and through your own urban jungle. We get your lifestyle. We live your lifestyle. We operate by your rules, your riders’ religion. And our bikes reflect that. All black. No bullshit. Riding a BAMF is like putting a rear naked choke on the terrain ahead of you—no resistance; no class; no fighting back. That way you can hit any trail, drop any ledge, and generally be the insane son of a bitch that you are, all while knowing your ride will keep you gripped no matter what.

Our mission is straight: put together bikes for the roughest, most relentless, most intimidating motherfuckers on the street with style. We do it that way because it’s exactly what you want. BAMF builds bikes for you—and no one else.